Brand Launch
Dollar Shave Club
Dollar Shave Club

Some campaigns last an entire career. Jewell Studio collaborated with founder Michael Dubin and VC firm Science to launch Dollar Shave Club’s first brand identity in its brand infancy. Dollar Shave Club immediately became a global model in direct-to-consumer advertising and was acquired by Unilever for a reported $1 billion in cash just 5 years later.
Some campaigns last an entire career. Jewell Studio collaborated with founder Michael Dubin and VC firm Science to launch Dollar Shave Club’s first brand identity in its brand infancy. Dollar Shave Club immediately became a global model in direct-to-consumer advertising and was acquired by Unilever for a reported $1 billion in cash just 5 years later.
Credits