Jewell Studio

Creative that defines culture. Partnership that elevates
the process.

Creative that defines culture. Partnership that elevates
the process.

Jewell Studio is an independent creative company that builds brands and ideas people want to spend their time with.


We look for the human idea inside the business problem: the thing people can recognize, feel, and want to inhabit. Then we build a brand, campaign, film, or business around it.


Sometimes that means joining an in-house team as creative leadership. Sometimes it means building a brand or campaign from the first thought through final delivery. Sometimes it means getting behind the camera and directing it ourselves.


We believe the best creative comes from being close to the work. Thinking and making are not separate jobs here: Strategy informs the idea. The idea informs the design. And the work gets better because the same team stays in the weeds long enough to find what makes it worth looking at.


That approach comes from more than 20 years creating work for brands including BMW, Netflix, Method Home, Everlane, Virgin America, Alaska Airlines, Nordstrom, Hilton, and MasterClass.

Lucie Awards recognition

2025–2026 Lucie Awards

Creative Directors of the Year

Creative Directors of the Year

The Lucie Awards recognized Laura Wimer Jewell and Gabe Jewell as Creative Directors of the Year at their 2025 ceremony in Ostuni, Italy, for Jewell Studio’s work on the launch campaign for the Movement to Organize for Restaurant Equity (MORE).

Lucie Awards recognition

Other Highlights

2025–2026 — Lucie Awards: Creative Directors of the Year

2022 — Founded Jewell Studio

2022 — Effie, New Product or Service: Frida Mom

2021 — AdAge Top Best 30 Ads of the Year

2021 — Most Contagious Ads of the Year

2021 — AICP Next Jury

2021 — Jay Chiat Awards: Connection Strategy

2021 — AICP Next: Best Web Film

2021 — Cannes Lions: Social Behavior, Culture & Context

2020–2021 — Webby, One Show, AICP Juries

2019 — Adweek Creative 100

2018 — Tribeca Film Festival Short Film Premiere

2014 — Communication Arts: Ft. Standard Black

2013 — Ad Age Small Agency of the Year, Gold

2012 — Dollar Shave Club Brand Launch