Jewell Studio
Jewell Studio is an independent creative company that builds brands and ideas people want to spend their time with.
We look for the human idea inside the business problem: the thing people can recognize, feel, and want to inhabit. Then we build a brand, campaign, film, or business around it.
Sometimes that means joining an in-house team as creative leadership. Sometimes it means building a brand or campaign from the first thought through final delivery. Sometimes it means getting behind the camera and directing it ourselves.
We believe the best creative comes from being close to the work. Thinking and making are not separate jobs here: Strategy informs the idea. The idea informs the design. And the work gets better because the same team stays in the weeds long enough to find what makes it worth looking at.
That approach comes from more than 20 years creating work for brands including BMW, Netflix, Method Home, Everlane, Virgin America, Alaska Airlines, Nordstrom, Hilton, and MasterClass.

2025–2026 Lucie Awards
The Lucie Awards recognized Laura Wimer Jewell and Gabe Jewell as Creative Directors of the Year at their 2025 ceremony in Ostuni, Italy, for Jewell Studio’s work on the launch campaign for the Movement to Organize for Restaurant Equity (MORE).
Other Highlights
2025–2026 — Lucie Awards: Creative Directors of the Year
2022 — Founded Jewell Studio
2022 — Effie, New Product or Service: Frida Mom
2021 — AdAge Top Best 30 Ads of the Year
2021 — Most Contagious Ads of the Year
2021 — AICP Next Jury
2021 — Jay Chiat Awards: Connection Strategy
2021 — AICP Next: Best Web Film
2021 — Cannes Lions: Social Behavior, Culture & Context
2020–2021 — Webby, One Show, AICP Juries
2019 — Adweek Creative 100
2018 — Tribeca Film Festival Short Film Premiere
2014 — Communication Arts: Ft. Standard Black
2013 — Ad Age Small Agency of the Year, Gold
2012 — Dollar Shave Club Brand Launch
