MIANU

A brand built around one amazing life.

Some brands begin with a market opportunity. MianU began with a person.

Working with Regina King and Oyster Sunday, Jewell Studio creative directed the label design, packaging and launch photography. The opportunity was larger than creating a beautiful wine brand. We got to express a visual language for a person, a relationship, and a way of moving through the world. Every decision carried meaning: the illustration, the label, the physical package, the way Regina was photographed. Nothing could simply be decorative.

That changed the standard by which the work was judged. The question was not only whether an image or object looked right. It was whether it felt faithful to Ian and to Regina's reason for making the wine in the first place.

A brand built around one amazing life.

Some brands begin with a market opportunity. MianU began with a person.

Working with Regina King and Oyster Sunday, Jewell Studio creative directed the label design, packaging and launch photography. The opportunity was larger than creating a beautiful wine brand. We got to express a visual language for a person, a relationship, and a way of moving through the world. Every decision carried meaning: the illustration, the label, the physical package, the way Regina was photographed. Nothing could simply be decorative.

That changed the standard by which the work was judged. The question was not only whether an image or object looked right. It was whether it felt faithful to Ian and to Regina's reason for making the wine in the first place.